AI-POWERED CRM DATA QUALITY

Clean, Standardise and Enrich Your CRM Data

EazyMatch helps HubSpot and Pipedrive teams detect duplicates, identify missing information, standardise job titles and review suggested updates before syncing them to the CRM.

EazyMatch gives CRM teams a clearer view of their data quality. Find duplicate records, identify missing information, standardise job titles and enrich incomplete data from one platform - then review every suggested change before applying it to HubSpot or Pipedrive.

Connected Data Quality

Connect EazyMatch to the Tools You Already Use

Analyse and improve CRM data through direct CRM connections, Apollo enrichment and AI assistants - without relying on spreadsheet exports.

Connect Your CRM

Scan your existing CRM data, review suggested improvements and apply approved changes without disrupting the way your team works.

Scan HubSpot contacts and companies for duplicates, missing information and inconsistent data. Review suggested changes before syncing them back to HubSpot.

  • Duplicate contact and company detection
  • Missing-field and marketability checks
  • Review changes before syncing
Pipedrive

Identify data-quality problems across Pipedrive people and organisations, then review and apply approved updates directly to the CRM.

  • People and organisation data checks
  • Job Title Standardisation
  • Controlled updates to Pipedrive

Enrich Missing Data

Fill important data gaps using an enrichment provider already trusted by sales and marketing teams.

Apollo

Apollo

Connect your existing Apollo account to find missing company and contact information. EazyMatch only suggests data for blank fields, allowing every update to be reviewed before it is applied.

  • Job titles and LinkedIn URLs
  • Industry, employee numbers and revenue
  • Individual and bulk review options

Stay in Control

Enrichment suggestions are not automatically written into your CRM. Your team can inspect the proposed information and decide which updates should be applied.

  • Review suggestions before applying
  • Preserve existing CRM information
  • Maintain an auditable update history

Access EazyMatch Through AI

Ask questions about your CRM data and explore EazyMatch results through the AI assistants you already use.

Coming Soon

ChatGPT

Connect ChatGPT to your EazyMatch workspace to ask questions about CRM data quality, check your data score and quickly identify records requiring attention.

  • Check your current data score
  • Investigate duplicates and missing data
  • Find records requiring attention
Coming Soon

Claude

Connect Claude to your EazyMatch workspace to explore data-quality results conversationally, investigate issues and understand which CRM records should be prioritised.

  • Explore data-quality results
  • Investigate priority issues
  • Understand where action is needed

Ready to Understand Your CRM Data?

Connect your CRM and run your first EazyMatch scan to identify duplicates, missing information and inconsistent records.

Try EazyMatch Free Explore EazyMatch

More Than CRM Data Cleaning

Smart solutions for Finance and Marketing leaders ready to scale with confidence — without adding internal overhead.

Systems Integration & Automation

Automate routine tasks, streamline operations, and scale faster with smarter systems.

BI & Dashboards

Get real-time performance insights, plan with KPIs, and generate board-ready reports without stress.

Data Auditing & Clean-Up

Standardise and validate your data, reduce risk, and ensure reliable reporting across the business.

Scalable IT Leadership

Get strategic systems and IT leadership when you need it — without the cost of a full-time hire.

Support & Advice

Access expert help, proactive care, and ongoing resilience for your business-critical systems.

AI Implementation

Automate key processes, deploy custom AI models, and unlock data-driven insights for smarter decision-making.

Frequently Asked Questions

1Do you replace our IT department?
No — we work alongside your internal team or step in where there are gaps. Our role is to enhance your capability, not replace it.
2How quickly can we get started?
After a discovery call, we typically deliver a clear action plan within 48 hours. Implementation starts as soon as you're ready.
3Is this just for large businesses?
Not at all. We work with businesses of all sizes — if you're relying on spreadsheets and disjointed tools, we can help.
4What if we don’t have any reporting tools yet?
No problem. We’ll guide you in selecting the right tools and build your reporting systems from the ground up.
5Do you only support finance teams?
We support both finance and marketing leaders — especially when they need their systems and data to work together.

How It Works

1. Discover

We start with a quick discovery call to understand your goals, pain points, and systems landscape.

2. Build

Our team gets to work integrating your systems, cleaning your data, and building the right dashboards or tools.

3. Support

We stick with you post-launch, offering ongoing advice, proactive maintenance, and scalable support as you grow.

Ready to Simplify Your Systems and Reporting?

Let’s uncover where your data and systems can work smarter — and free your team from the grind.