We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Importantly, (i) where we use the term “client” we are referring to the entity in contract with us to use the Data Made Eazy services; (ii) where we use the term “you” we are referring to visitors to our website www.datamadeeazy.com, clients using the DME services, applicants to or members of our referral partner programme, and users of our referral partner portal; (iii) where we use the term “end-user” we are referring to individual users of a client; (iv) where we use the term “contact” we are referring to a person contacted through your use of the DME services, someone that you may contact in the future using the DME services, or any individual whose information you provide to us in your use of the DME services; (v) where we use the term “referral partner” we are referring to a person or organisation approved to introduce potential clients to us; and (vi) where we use the term “referred contact” we are referring to an individual whose details are provided to us by a referral partner or whose interaction with us is attributed to a referral partner.

Who we are 

Data Made Eazy Ltd (based in the UK)  collects, uses and is responsible for certain personal information about you.

In the United Kingdom and across Europe, when we do so we are regulated under the Data Protection Act 2018 and General Data Protection Regulation and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

In connection with personal data provided through your use of the Data Warehouse platform and other services that we provide, we are a ‘processor’ for the purposes of the General Data Protection Regulation.

Within the United Kingdom is Data Made Eazy Ltd. Contact details are available later in this Privacy Policy,

The personal information we collect and use

Information you provide voluntarily

In the course of signing up for and using the DME services, consulting with our support teams, sending us an email, connecting another account with the DME services (e.g. using one of our connectors), applying to or participating in our referral partner programme, using the referral partner portal, or communicating with us in any way, you voluntarily give us information that we collect. That information may include your or your end-users’ name, email address, IP address, phone number, postal address, company, job title and other account or business information.

If you apply to or participate in our referral partner programme, we may also collect your application details, referral code, portal activity, referral history, commission records, payment status, payment method and payment references. We do not need partners to enter payment-card information into the referral partner portal because referral commission payments are made manually.

Referral partners may provide limited business contact information about a potential client, such as the contact’s name, work email address, company, job title and relevant notes about the introduction. Referral partners must only provide information they are entitled to share and should, where appropriate, inform the referred contact that their details will be provided to Data Made Eazy.

When you browse one of our websites, use the DME platform or interact with an email that we send to you, we may collect information about your web browsing and use of the site or platform. This may include details of your operating system, location, IP address, browser ID, browsing activity, and other information about how you interacted with DME’s services. We may collect this information as a part of log files as well as through the use of cookies or other tracking technologies. We use this information to help improve the website or monitor the performance of our campaigns.

DME may use assorted technologies to collect and store information when you use the DME platform, visit our website or interact with an email from us. This may include using cookies and similar tracking technologies (e.g. pixels and web beacons) to analyse behaviour, track movements around the website, provide targeted advertisements, and gather demographic information. We may partner with third parties to display advertising on our website or to manage and supply our advertising on other sites. These partners may use cookies or other tracking methods in order to provide you content or advertisements based upon your browsing activities and interests. You are able to control the use of cookies at an individual browser level. Please refer to our Cookie Policy for more information.

Information from elsewhere

DME may obtain information about you or end users from third parties, such as public databases, social media platforms, third-party data providers, and our marketing partners. Examples of information we may receive from other sources include device information (e.g., IP address and browser), location, behavioural data, and demographic information. We may use this information, alone or in combination with other information described above, to develop or provide more relevant platform features or services (e.g., social media data from end-users, allowing you to send more relevant content) or to provide more relevant marketing and content to you.

For EazyMatch AI, public-source enrichment is limited to identifying likely publicly indexed LinkedIn URLs for existing CRM records where the customer chooses to run enrichment. EazyMatch AI does not collect or purchase contact datasets from third-party data providers, nor does it provide such datasets to customers.

Public information and third-party sites

DME website includes social media features (either hosted by a third party or hosted directly on our website), which may collect information about your IP address and which page you are visiting. The feature may set a cookie to make sure the feature functions properly. We also maintain a presence on social media platforms, including Facebook, Twitter, and Instagram. Your interactions with these platforms are governed by the privacy policies of the companies that provide them. Anything you submit to DME via a social media platform is done so at your own risk without any expectation of privacy.

Further, any comments or information you supply on any blog that DME operates can be read, used or collected by anyone. If your information appears in our blog pages and you want it removed, contact our Marketing team: [email protected].

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. We accept no responsibility or liability for such other websites. You should exercise caution when entering personal information online and look at the privacy statement applicable to the website in question.

How we use personal information

We use and disclose personal information to:

• Supply, improve and support the services we provide (this includes using the data you provide to use the DME platform to contact end-users, aggregating information from your use of the platform or our website and sharing this with third parties to improve the services that we provide);
• Confirm your identity in using our platform or service
• Send you information and promotional content (you can amend your marketing preferences in our preference centre or stop receiving messages by unsubscribing);
• Promote our services to you (e.g. when we collect your personal information on our website, we may contact you further to invite you to use our platform);
• Perform the obligations of our contract with you or applicable law (e.g. to enforce our terms, communicate with you and provide support);
• Protect, investigate and deter against fraudulent, harmful, unauthorized or illegal activity;
• Fulfil requests that you may make;
• Bill you (e.g. to send you invoices, process payment, notices). Note that we use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments.
• Send notifications about the platform;
• Bring or defend legal proceedings, meet legal requirements (e.g. complying with court orders, enforcement actions, or other legally valid mechanisms) or respond to lawful requests by public authorities or law enforcement requests; and
• Provide information to our professional advisors.
• Assess and administer applications to our referral partner programme;
• Create and manage referral partner accounts and referral codes;
• Attribute enquiries, registrations and subscriptions to referral partners;
• Receive and manage referrals submitted through the referral partner portal;
• Calculate, review and record referral commission on qualifying customer payments;
• Maintain commission and manual payment histories, resolve attribution queries and prevent duplicate or fraudulent referrals; and
• Communicate with referral partners about referrals, commission, payments and changes to the referral programme.

When using the Data Warehouse Platform, you may import contact or other personal information you have collected into our system. We have no direct relationship with your contacts or any person other than you, and for that reason, you are responsible for making sure you have an appropriate lawful basis for DME to collect and process information about those individuals.

Referral partner programme

When a referral partner applies to join the programme or uses the referral partner portal, Data Made Eazy acts as controller for the partner’s account, referral, commission and payment information. We process this information to assess applications, administer the programme, perform our agreement with the referral partner, calculate and verify commission, make and record manual payments, prevent fraud, keep appropriate accounting records and comply with legal obligations.

When a referral partner submits a potential client’s details, Data Made Eazy will normally act as controller for its subsequent use of those details. We use the information to record and verify the introduction, contact the potential client where lawful and appropriate, respond to an enquiry, provide information about EazyMatch AI or other relevant services, and determine whether commission becomes payable.

The referral partner is responsible for ensuring that they have an appropriate lawful basis to provide the referred contact’s personal information to us. Referral partners must not submit sensitive personal information, personal email addresses where a business address is available, unnecessary information, or details obtained unlawfully.

Referral links may contain a unique partner code. Where referral attribution relies on cookies or similar technologies, we will explain those technologies in our Cookie Policy and request consent where required. We may also associate a referral code directly with an enquiry, account, workspace or customer billing record. Referral attribution information may include the referral code, landing page, date and time, IP address, browser or device information, registration details, workspace identifier, customer identifier and subscription status.

We may share limited referral and commission information with the relevant referral partner. The partner portal should not display more personal information about a referred contact or client than is necessary to identify the referral and show its status. We do not provide referral partners with a client’s payment-card details, CRM data or confidential account content.

We may use service providers that host the referral portal, provide authentication, process customer subscriptions, support communications, provide analytics or assist with accounting. These service providers may process limited personal information on our behalf and are required to protect it appropriately.

Further to the uses described above, we may aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for our own legitimate business purposes without restriction. We may transfer personal information of you or your end-users to companies that help us promote, provide, or support our platform or other services that we provide. We may partner with and use various third party software and services, including analytics services, to help understand your usage of our products and services. In particular, we provide a limited amount of your information (such as your email address and sign-up date) to select third party services to collect data for analytics purposes when you visit our website or use our products and services. This allows DME to monitor your use of our website, products and services and tracks our relationship so that we can improve our service to you. We may also use these third party services for communications, either through email, or through messages within our products and services. These third party services may collect publicly available contact and social information related to you, such as your name, email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience.

Third parties

We may disclose personal information to advertising partners, networks and exchanges to display advertising on our website or to manage and serve our advertising on other sites and may share personal information with them for this purpose. All third parties with which we share this information are required to use your personal information in a manner that is consistent with this policy. This may include using cookies and similar tracking technologies (e.g. pixels and web beacons) to analyse behaviour, track movements around the website, provide targeted advertisements, and gather demographic information. We partner with third parties to display advertising on our website or to manage and supply our advertising on other sites. These partners may use cookies or other tracking methods in order to provide you content or advertisements based upon your browsing activities and interests. Please refer to our Cookie Policy for more information.

How long your personal information will be kept

In providing services to you, we will hold personal information for as long as we are providing the services, administering a referral partner account, or as necessary to comply with our legal obligations, enforce our contracts, resolve disputes, establish or defend legal claims, maintain accounting records or prevent abuse. Otherwise, we only hold personal information for as long as necessary for the purpose for which it was collected.

Referral applications that are declined or withdrawn, and referrals that do not become customers, will be reviewed and deleted or anonymised when they are no longer required for programme administration, dispute resolution or legal compliance. Referral, commission and payment records relating to completed transactions may be retained for the period required by applicable tax, accounting and legal obligations.

Reasons we can collect and use your personal information

In relation to clients, the lawful basis for which we rely on to collect and process your data is typically performance of our contractual obligations.

For referral partners, we normally rely on taking steps at your request before entering into an agreement, performance of our agreement with you, compliance with legal obligations relating to payments and accounting, and our legitimate interests in administering and protecting the referral programme.

For referred business contacts, we may rely on our legitimate interests in recording an introduction, responding to an enquiry and promoting relevant business services, provided those interests are not overridden by the individual’s rights and interests. Where consent is required for a particular communication or tracking technology, we will rely on consent.

If you are not a DME client, we rely on legitimate interest as the lawful basis on which we collect and use your personal data in relation to contacting you further in certain situations. Our legitimate interests are usually to provide individuals representing a business with details of our products or services through B2B direct marketing . If you are an individual, the basis on which we collect and use your personal data to contact you is often consent.

If you have any questions about the lawful basis on which we are processing your personal data, please contact  [email protected].

EazyMatch AI and CRM Data

Where a customer connects EazyMatch AI to their HubSpot CRM or Pipedrive account, EazyMatch AI processes the customer’s CRM data only after the customer has authorised the integration.

EazyMatch AI is used to support CRM data quality, duplicate detection, missing field identification, data hygiene checks, and retention/governance review processes. The app works with the customer’s own CRM data and does not sell, supply, license, rent, or provide contact data, lead lists, marketing lists, prospecting lists, or third-party datasets to customers.

For personal data held inside a customer’s HubSpot CRM or Pipedrive account, the customer remains the data controller and Data Made Eazy acts as a processor. The customer is responsible for ensuring they have an appropriate lawful basis and privacy notice for the personal data they hold in their CRM.

Where LinkedIn URL enrichment is enabled, the feature is optional and customer-controlled. EazyMatch AI does not automatically enrich or update CRM records without customer action. The customer must choose to run enrichment by clicking “Enrich”. Any suggested result is shown for review before the customer decides whether to update the CRM record by clicking “Apply”.

For company or organisation records, EazyMatch AI may use the Tavily search API to identify a likely publicly indexed LinkedIn company URL based on the company or organisation name already held in the customer’s CRM.

For contact or person records, EazyMatch AI may use the Tavily search API to identify a likely publicly indexed LinkedIn profile URL based on the contact/person name and company/organisation name already held in the customer’s CRM.

Only the minimum information required to perform the search is used for this purpose, such as company or organisation name for company records, or contact/person name and company/organisation name for contact records.

This process is used only to suggest LinkedIn URLs for existing CRM records as part of CRM data quality functionality. EazyMatch AI does not scrape LinkedIn, use a LinkedIn browser extension, automate a logged-in LinkedIn account, extract LinkedIn profile data, collect LinkedIn content, collect posts, connections, emails, phone numbers, or generate lead lists from LinkedIn.

Transfer of your information out of the UK or the EEA

Your personal information may be stored and processed in any country where we have facilities or service providers, and by using our service or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including to the United States, which may provide for different data protection rules than in your country. Please note that all DME entities operate under Standard Contractual Clauses and applicable measures of the GDPR providing protections and safeguards for cross-border transfers. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Your GDPR rights

For UK & European residents, under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:

• fair processing of information and transparency over how we use your use personal information
• access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address require us to correct any mistakes in your information which we hold
• require the erasure of personal information concerning you in certain situations
• receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
• object at any time to processing of personal information concerning you for direct marketing
• object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
• object in certain other situations to our continued processing of your personal information
• otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

• email, call or write to our Data Protection Officer
• let us have enough information to identify you,
• let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
• let us know the information to which your request relates, including any account or reference numbers, if you have them

If you would like to unsubscribe from any email newsletter you can also click on the ‘unsubscribe’ button at the bottom of the email. It may take up to 24 hours for this to take place.

Your CCPA Rights

In addition to the general rights set out under this Privacy Policy, if you are a resident of California, Californian law means you have a number of important rights free of charge. In summary, those include rights to:

• request information, including a list of the categories of Personal Information (e.g. name, email, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third-parties’ direct marketing purposes, from businesses with whom you have an established business relationship, & the names and addresses of all such third parties.;
• portability of such information and receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
• require the erasure of personal information concerning you in certain situations; and

We do not sell your data to third parties, and the categories of information that we collect are listed above in this policy, but for any queries or other requests please email [email protected].

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

For individuals in the UK & Europe, the General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. For UK individuals, the supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone at 0303 123 1113 or other channels as updated at https://ico.org.uk/global/contact-us.

For individuals in the Netherlands, the supervisory authority is the Dutch Data Protection Authority who may be contacted at https://autoriteitpersoonsgegevens.nl/en/contact-dutch-dpa/contact-us.

Changes to this privacy notice

This privacy notice was last updated on 30 August 2026. We may change this privacy notice from time to time. Where a change is material, we will take reasonable steps to bring it to the attention of affected users, clients or referral partners, which may include notification by email or through the relevant platform or portal.

How to contact us

If you have any questions or concerns about the way in which DME handles any privacy matter or the information we hold about you, please contact us on the details below.

For UK Residents For the purposes of UK data protection legislation, please use the following contact details if you wish to contact our Data Protection Officer. Please direct emails to [email protected] or write to the Data Protection Officer, Data Made Eazy Ltd, The Old Workshop, Longfrey Cottage, Dorking Road, Chilworth, GU4 8RH, United Kingdom.

For EEA / Swiss Residents For the purposes of European data protection legislation, please use the following contact details if you wish to contact our Data Protection Officer. Please direct emails to [email protected] , or write to the Data Protection Officer, Data Made Eazy Ltd, The Old Workshop, Longfrey Cottage, Dorking Road, Chilworth, GU4 8RH, United Kingdom.

For all other territories If you wish to contact our Data Protection Officer please send an email to [email protected]  write to Data Protection Officer, Data Made Eazy Ltd, The Old Workshop, Longfrey Cottage, Dorking Road, Chilworth, GU4 8RH, United Kingdom.