These Terms of Service ("Terms") govern the access to and use of the Service provided by Data Made Eazy Ltd ("Data Made Eazy", "we", "us", "our"), a company based at The Old Workshop, Longfrey Cottage, Dorking Road, Chilworth, GU4 8RH, United Kingdom.

These Terms form a legally binding agreement between Data Made Eazy Ltd and the person or organisation accessing or using the Service ("Customer", "you", "your").

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.

1. The Service

1.1 Data Made Eazy provides software that allows customers to connect to their CRM systems in order to identify duplicated contact records, company records, and manage those records.

1.2 The Service may include features that allow customers to:
a. identify possible duplicate contacts;
b. review duplicate records;
c. merge records;
d. delete records;
e. export duplicate record lists and related data to spreadsheet or Excel-compatible formats; and
f. configure workflows, rules, or automation relating to duplicate management.

1.3 The Service is a tool provided to assist the Customer with CRM data management. The Customer remains solely responsible for deciding whether a record is a duplicate and whether any merge, deletion, export, or automation action is appropriate.

1.4 We may update, improve, change, suspend, or discontinue any part of the Service from time to time where reasonably necessary for operational, technical, legal, or security reasons.

2. Eligibility and Use

2.1 You may use the Service only if you have the legal capacity and authority to enter into these Terms.

2.2 If you use the Service on behalf of a business, company, or other legal entity, you confirm that you have authority to bind that entity to these Terms.

2.3 You are responsible for ensuring that your use of the Service complies with all applicable laws, regulations, internal policies, and contractual obligations.

3. Accounts and Security

3.1 To use the Service, you may be required to create an account and provide accurate, complete, and current information.

3.2 You are responsible for maintaining the confidentiality of your login credentials and for all activities carried out using your account.

3.3 You must use strong passwords and, where made available by Data Made Eazy Ltd, you must enable and maintain two-factor authentication or multi-factor authentication for all user accounts that access the Service.

3.4 If you administer access to the Service on behalf of your organisation, you are responsible for ensuring that all authorised users maintain appropriate account security, including the use of two-factor authentication where available.

3.5 You must notify us promptly if you become aware of any unauthorised access, suspected compromise, loss of credentials, or other security incident affecting your account or use of the Service.

3.6 We may suspend, restrict, or terminate access to any account that we reasonably believe is compromised or is being used in an unauthorised, insecure, unlawful, or harmful way.

4. Customer Responsibilities

4.1 The Customer is responsible for:
a. obtaining and maintaining all systems, CRM subscriptions, software, hardware, permissions, connectivity, and access rights needed to use the Service;
b. ensuring that only authorised users access the Service;
c. ensuring that users with authority to merge, delete, export, or automate actions are appropriately trained and supervised;
d. maintaining appropriate internal approval controls for bulk changes to CRM data;
e. maintaining backups and restoration procedures for CRM data;
f. ensuring that Customer Data submitted to or accessed through the Service is accurate and lawfully processed; and
g. ensuring that the Customer has all necessary rights, permissions, and lawful bases to connect its CRM data to the Service and instruct us to process it.

4.2 The Customer must not:
a. use the Service for any unlawful, fraudulent, or unauthorised purpose;
b. interfere with, disrupt, damage, or compromise the Service or its security;
c. attempt to reverse engineer, decompile, copy, modify, or create derivative works from the Service except to the extent permitted by law;
d. upload, introduce, or transmit viruses, malware, malicious code, or harmful material;
e. use the Service in a way that may damage our systems, platform, reputation, or other users; or
f. use the Service without maintaining appropriate safeguards for actions that may affect live CRM data.

5. CRM Connections and Third-Party Services

5.1 The Service may connect with third-party platforms, including CRM systems and export tools.

5.2 The Customer acknowledges that such third-party services are not owned or controlled by Data Made Eazy Ltd.

5.3 We are not responsible for the availability, performance, security, content, policies, or acts or omissions of third-party platforms, products, or services.

5.4 The Customer is responsible for complying with all relevant third-party terms and ensuring that it has authority to connect those third-party systems to the Service.

5.5 We are not liable for loss or damage caused by or arising from any third-party service, platform outage, API limitation, permission issue, or external integration failure, except to the extent such liability cannot lawfully be excluded.

6. Customer Data

6.1 As between the parties, the Customer retains all rights, title, and interest in and to all data made available by the Customer through the Service, including CRM records, contact data, exports, and related information ("Customer Data").

6.2 The Customer grants Data Made Eazy Ltd a limited right to access, host, process, transmit, and use Customer Data solely as necessary to provide, maintain, secure, support, and improve the Service and to comply with legal obligations.

6.3 The Customer is solely responsible for:
a. the quality, integrity, legality, accuracy, and appropriateness of Customer Data;
b. reviewing records before taking action; and
c. ensuring that any merge, deletion, export, or automated action is correct and appropriate.

7. Data Protection and Privacy

7.1 Each party shall comply with applicable data protection and privacy laws, including the UK GDPR, the Data Protection Act 2018, and any other applicable laws relating to the processing of personal data.

7.2 Where Data Made Eazy Ltd processes personal data on behalf of the Customer in connection with the Service, the Customer acts as controller and Data Made Eazy Ltd acts as processor, unless otherwise agreed in writing.

7.3 The Customer warrants that it has all necessary rights, permissions, notices, and lawful bases required to provide personal data to us for processing through the Service.

7.4 Where required by law, the parties shall enter into a separate Data Processing Addendum.

7.5 Our processing of personal data for our own business operations, including account administration, billing, support, security, and legal compliance, is governed by our Privacy Policy.

8. Automated Actions, Data Loss and Backups

8.1 The Service may allow the Customer to configure automation rules, workflows, or similar features that automatically merge, delete, suppress, update, or otherwise modify records in the Customer’s CRM or connected systems ("Automated Actions").

8.2 The Customer acknowledges and agrees that all Automated Actions are initiated solely on the basis of the Customer’s own selected settings, filters, matching logic, permissions, workflows, rules, and instructions.

8.3 The Customer is solely responsible for reviewing, testing, approving, monitoring, and maintaining all Automated Actions before enabling them and while they remain active.

8.4 The Customer must maintain appropriate backups, version history, retention procedures, and internal approval controls for its CRM and connected data before enabling any Automated Actions. The Customer should not enable Automated Actions unless it is satisfied that affected data can be restored if required.

8.5 Data Made Eazy Ltd provides tools to assist with duplicate identification and record management, but does not guarantee that any suggested match is correct or that any merge, deletion, or other modification is appropriate for the Customer’s purposes. Final responsibility for reviewing and approving the use of Automated Actions remains with the Customer.

8.6 To the fullest extent permitted by law, Data Made Eazy Ltd shall not be liable for any loss of data, corruption of data, deletion of records, inaccurate merge result, unintended modification, or other loss arising out of or in connection with:
a. any Automated Action enabled by or on behalf of the Customer;
b. the Customer’s configuration of matching criteria, rules, filters, permissions, or workflow settings;
c. the Customer’s failure to maintain adequate backups or restoration procedures;
d. the Customer’s failure to review, supervise, test, or disable Automated Actions; or
e. any action taken by the Service in accordance with the Customer’s configuration or instructions.

8.7 The Customer accepts all risk associated with enabling Automated Actions, including where such actions operate across large volumes of records or without manual review.

8.8 Nothing in this clause excludes or limits liability to the extent such liability cannot lawfully be excluded or limited.

9. Fees, Billing and Online Payments

9.1 All fees for the Service are payable online using the payment methods made available by us from time to time.

9.2 Pricing, billing cycles, and subscription details will be as stated on our website, order page, checkout page, or other written agreement with the Customer.

9.3 Unless otherwise stated, all fees are payable in advance and are inclusive of VAT where applicable.

9.4 The Customer authorises us and our payment processors to charge the applicable fees using the selected payment method.

9.5 If payment cannot be processed, is declined, reversed, refunded, or disputed, we may suspend or terminate access to the Service until all outstanding amounts are paid in full.

9.6 The Customer is responsible for keeping payment details current and accurate.

10. Subscription Term, Renewal and Cancellation

10.1 The Service may be offered on a subscription basis, including monthly or annual plans.

10.2 Unless otherwise stated, subscriptions renew automatically for successive periods equal to the initial subscription term until cancelled.

10.3 The Customer may cancel renewal through its account or by notifying us before the next renewal date.

10.4 Cancellation takes effect at the end of the then-current paid subscription period unless otherwise required by law.

10.5 No partial or pro-rated refunds will be provided for unused time or partial subscription periods unless required by law or expressly agreed by us in writing.

10.6 We may suspend or terminate the Service immediately if:
a. The Customer breaches these Terms;
b. Payment is overdue or disputed;
c. Use of the Service presents a legal, operational, or security risk; or
d. We are required to do so by law.

11. Refunds

11.1 Refunds will be provided only where:
a. required by applicable law;
b. expressly stated in a pricing plan, written offer, or order agreement; or
c. approved by us in writing at our discretion.

11.2 If the Customer is a business user, the Customer acknowledges that statutory consumer cancellation rights may not apply.

11.3 Nothing in these Terms limits any rights that cannot lawfully be excluded.

12. Intellectual Property

12.1 We and our licensors own all intellectual property rights in and to the Service, including all software, code, design, content, interfaces, workflows, branding, documentation, improvements, and related materials, excluding Customer Data.

12.2 Subject to payment of applicable fees and compliance with these Terms, we grant the Customer a limited, non-exclusive, non-transferable, non-sublicensable right during the subscription term to access and use the Service for the Customer’s internal business purposes.

12.3 The Customer must not copy, reproduce, distribute, sell, license, lease, modify, or exploit any part of the Service except as expressly permitted under these Terms or by law.

12.4 The Customer must not remove, obscure, or alter any proprietary notices, trademarks, or branding displayed through the Service.

13. Confidentiality

13.1 Each party may receive confidential information from the other party in connection with the Service.

13.2 Each party agrees to keep the other party’s confidential information confidential and to use it only as necessary for the purposes of these Terms.

13.3 Confidential information may be disclosed only to employees, advisers, contractors, or subcontractors who need to know it and who are bound by appropriate confidentiality obligations.

13.4 Confidential information does not include information that:
a. is or becomes public other than through breach of these Terms;
b. was lawfully known to the receiving party before disclosure;
c. is lawfully received from a third party without restriction; or
d. is independently developed without use of the disclosing party’s confidential information.

13.5 A party may disclose confidential information where required by law, court order, or regulatory authority.

14. Availability and Support

14.1 We will use reasonable care and skill in providing the Service.

14.2 We do not guarantee that the Service will be uninterrupted, error-free, or available at all times.

14.3 We may carry out planned or emergency maintenance from time to time.

14.4 Any onboarding, support services, response times, or service levels apply only where expressly agreed in writing.

15. Warranties and Disclaimers

15.1 We warrant that we will provide the Service using reasonable care and skill.

15.2 Except as expressly stated in these Terms, the Service is provided on an "as is" and "as available" basis.

15.3 To the fullest extent permitted by law, we exclude all implied warranties, conditions, representations, or other terms, including those relating to satisfactory quality, fitness for a particular purpose, merchantability, and non-infringement.

15.4 We do not warrant that:
a. the Service will identify every duplicate correctly;
b. any suggested duplicate is in fact a duplicate;
c. any merge, deletion, update, or export result will be accurate, complete, or suitable for the Customer’s purposes;
d. the Service will be compatible with every CRM, browser, file format, spreadsheet tool, or third-party platform; or
e. the Service will meet all of the Customer’s requirements or expectations.

15.5 The Customer acknowledges that duplicate detection and automated record actions involve configured logic and judgement criteria and may produce false positives, false negatives, or unintended outcomes.

16. Indemnity

16.1 The Customer shall indemnify and keep indemnified Data Made Eazy Ltd, its directors, officers, employees, contractors, and affiliates against all losses, liabilities, claims, damages, costs, and expenses arising out of or in connection with:
a. the Customer’s misuse of the Service;
b. the Customer’s breach of these Terms;
c. the Customer’s breach of applicable law;
d. any lack of authority, permission, or lawful basis to provide Customer Data to the Service;
e. Customer Data; or
f. any merge, deletion, export, automation, or other action carried out on the Customer’s instructions or configuration.

16.2 Data Made Eazy Ltd shall defend the Customer against any third-party claim that the Service infringes that third party’s intellectual property rights in the United Kingdom, and shall pay damages finally awarded or agreed in settlement, provided that:
a. the Customer gives prompt written notice of the claim;
b. Data Made Eazy Ltd has sole control of the defence and settlement; and
c. the Customer provides reasonable cooperation.

16.3 We shall have no liability under clause 16.2 to the extent the claim arises from:
a. Customer Data;
b. modification not made by us;
c. combination with products or services not supplied by us; or
d. use of the Service other than in accordance with these Terms.

17. Limitation of Liability

17.1 Nothing in these Terms excludes or limits liability for:
a. death or personal injury caused by negligence;
b. fraud or fraudulent misrepresentation;
c. any liability that cannot lawfully be excluded or limited; or
d. the Customer’s obligation to pay fees properly due.

17.2 Subject to clause 17.1, Data Made Eazy Ltd shall not be liable for:
a. loss of profits;
b. loss of revenue;
c. loss of business;
d. loss of goodwill;
e. loss of anticipated savings;
f. loss of opportunity;
g. loss of data;
h. corruption of data;
i. loss arising from any merge, deletion, suppression, update, export, or other modification of records carried out in accordance with the Customer’s instructions or configuration;
j. loss caused by the Customer’s failure to maintain backups, restore points, audit logs, or internal approval controls; or
k. any indirect, incidental, special, punitive, or consequential loss.

17.3 Subject to clause 17.1, Data Made Eazy Ltd’s total aggregate liability arising out of or in connection with the Service and these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the greater of:
a. the total fees paid by the Customer to Data Made Eazy Ltd in the 12 months immediately preceding the event giving rise to the claim; or
b. £1,000.

17.4 The exclusions and limitations in these Terms apply to the fullest extent permitted by law.

18. Suspension and Termination

18.1 We may suspend or restrict access to the Service immediately on notice where we reasonably believe that:
a. the Customer is in breach of these Terms;
b. the Customer has failed to pay amounts due;
c. the Customer’s use creates a security, legal, or operational risk;
d. the account has been compromised; or
e. suspension is necessary to protect the Service, our systems, or other users.

18.2 Either party may terminate these Terms immediately by written notice if the other party:
a. commits a material breach and, if the breach is capable of remedy, fails to remedy it within 14 days after notice; or
b. becomes insolvent, enters liquidation, or ceases to trade.

18.3 On termination:
a. all rights granted to the Customer under these Terms shall immediately end;
b. the Customer must stop using the Service;
c. any unpaid fees shall become immediately due; and
d. we may delete or anonymise Customer Data in accordance with our retention policies, except where we are required by law to retain it.

19. Exports and Retention

19.1 The Service may permit the Customer to export certain data, reports, or lists.

19.2 The Customer is responsible for exporting any data it wishes to retain before termination or expiry of the Service.

19.3 We are not obliged to retain Customer Data indefinitely after termination and may delete it after a reasonable period in accordance with our retention practices.

20. Force Majeure

We shall not be liable for any delay or failure to perform any obligation under these Terms where the delay or failure results from causes beyond our reasonable control, including failures of telecommunications, internet service providers, hosting providers, cloud infrastructure, third-party platforms, industrial disputes, acts of God, fire, flood, pandemic, cyberattack, war, civil unrest, or governmental action.

21. Notices

21.1 Notices to Data Made Eazy Ltd must be sent in writing to [email protected] or by post to:

Data Made Eazy Ltd
The Old Workshop
Longfrey Cottage
Dorking Road
Chilworth
GU4 8RH
United Kingdom

21.2 Notices to the Customer may be sent to the email address associated with the Customer’s account and shall be deemed received when sent.

22. Changes to the Terms

22.1 We may amend these Terms from time to time.

22.2 Where changes are material, we will take reasonable steps to notify Customers, including by email, through the Service, or by updating the effective date at the top of these Terms.

22.3 Continued use of the Service after the updated Terms take effect constitutes acceptance of the revised Terms.

23. General

23.1 These Terms, together with any applicable order form, pricing page, Privacy Policy, and Data Processing Addendum, constitute the entire agreement between the parties relating to the Service.

23.2 If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions shall remain in full force and effect.

23.3 A failure or delay by either party to exercise any right or remedy shall not constitute a waiver of that right or remedy.

23.4 The Customer may not assign, transfer, sub-license, or otherwise dispose of any of its rights or obligations under these Terms without our prior written consent.

23.5 We may assign or transfer our rights and obligations under these Terms to an affiliate, successor, or purchaser of all or part of our business.

23.6 A person who is not a party to these Terms shall have no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

24. Governing Law and Jurisdiction

24.1 These Terms and any dispute or claim arising out of or in connection with them, their subject matter, or formation shall be governed by and construed in accordance with the laws of England and Wales.

24.2 The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, except that Data Made Eazy Ltd may seek injunctive or debt recovery relief in any court of competent jurisdiction.