Good data is not expensive. It is priceless
AI Data Cleaning for CRM
Your CRM can store the data, but it does not always show how reliable that data really is. EazyMatch AI gives your team a faster way to find duplicates, gaps, non-target accounts and records that need review, reducing manual clean-up and helping sales, marketing and reporting teams trust the CRM again.
EazyMatch AI Product Features
Everything you need to clean and validate CRM data
EazyMatch AI provides AI data cleaning for CRM teams using Pipedrive and HubSpot, helping you identify duplicates, highlight missing data, score Contacts and Companies, enrich selected fields and approve updates back into your CRM.
Duplicate Detection
Find potential duplicate People, Organisations, Contacts and Companies so your CRM reflects real accounts and contacts.
Missing Data Highlights
Highlight Contacts and Companies that are missing important information, helping your team focus on the records that need attention first.
Data Quality Scoring
Score CRM records against the key fields your business expects, making it easier to see which records are complete, incomplete or unreliable.
Contact Completeness Checks
Check whether Contacts have the details you expect, including full name, email address, mobile number and LinkedIn URL.
Company Completeness Checks
Check whether Companies have key information such as company name, domain, industry, number of employees, turnover and LinkedIn URL.
Approved Data Enrichment
Enrich existing CRM records with selected missing details, including Contact LinkedIn URLs, Company LinkedIn URLs and Company industry.
ICP Checks
Identify target and non-target accounts using your ideal customer profile criteria, helping your team understand the real quality of your CRM.
Marketable Contact Checks
See which Companies or Organisations have suitable contacts for marketing, segmentation and campaign planning.
Retention Rule Testing
Highlight customers, leads or inactive records that may need review under your retention rules to support GDPR readiness.
Job Title Standardisation
Standardise messy job titles so sales and marketing teams can segment contacts more accurately and report with greater confidence.
Automated Task Movement
Move tasks automatically based on agreed CRM rules, helping your team reduce manual admin and keep follow-up activity better organised.
Activity Management
Find People or Contacts with multiple open or overdue activities so your team can clean up follow-ups and reduce CRM clutter.
Good CRM data should not take hours to fix
EazyMatch AI helps your team find the records that need attention faster, review suggested improvements and apply approved updates back into Pipedrive or HubSpot.
Why CRM Data Quality Matters
Bad CRM data costs more than you think
Poor CRM data does not just create admin problems. It affects sales follow-up, marketing segmentation, management reporting, GDPR readiness and confidence in the numbers your team uses every day.
EazyMatch AI helps reveal the hidden issues inside your CRM, so your team can clean up the records that matter most.
How It Works
Clean up your CRM in four simple steps
EazyMatch AI gives your team a structured way to review CRM data quality, approve suggested updates and keep changes controlled.
Connect your CRM
Connect Pipedrive or HubSpot so EazyMatch AI can review your existing CRM records.
Run data checks
Check for duplicates, missing fields, ICP gaps, retention review points, Job Title Standardisation issues and activity problems.
Review suggestions
Your team reviews flagged records and suggested updates before anything changes in the CRM.
Approve updates
Approved changes can be applied back into Pipedrive or HubSpot, keeping CRM clean-up intentional and controlled.
Built For Your Team
Cleaner CRM data across sales, marketing, reporting and operations
Sales
Reduce duplicated accounts, clean up overdue activity clutter and improve confidence in CRM records.
Marketing
Improve segmentation with marketable contact checks, ICP visibility and cleaner job title data.
Reporting
Make CRM reporting more credible by reducing duplicated, incomplete and misleading records.
Operations
Support CRM governance, retention review and controlled update processes across Pipedrive and HubSpot.
Why EazyMatch AI
Go beyond native CRM data checks
Your CRM is useful for storing and managing records, but it does not always show how reliable that data really is. EazyMatch AI brings key data quality checks together in one review process.
Clear And Controlled
Not a lead database. Not a prospecting tool.
EazyMatch AI improves the CRM data your business already holds. It does not sell contact data, provide lead lists or create prospecting databases.
Pricing
Simple pricing for cleaner CRM data
Whether you need a one-off CRM data review or ongoing data quality monitoring, EazyMatch AI helps make CRM clean-up more structured and less manual.
CRM Data Review
Ideal for teams that want to understand the current quality of their CRM data.
Request pricingOngoing CRM Monitoring
Best for teams that want regular CRM checks, review workflows and approved updates.
Book a demoFAQ
Frequently asked questions
Which CRMs does EazyMatch AI integrate with?
EazyMatch AI currently integrates with Pipedrive and HubSpot.
Does it update my CRM automatically?
No. Users review suggested updates before approved changes are applied back into the CRM.
Does EazyMatch AI sell contact data?
No. EazyMatch AI does not sell contact data, provide lead lists or create prospecting databases.
Can it help with GDPR readiness?
EazyMatch AI can support retention rule testing by highlighting records that may need review. It does not replace legal advice or internal compliance responsibilities.
Ready to make your CRM data easier to trust?
EazyMatch AI helps you find duplicates, missing fields, ICP gaps, retention review points, activity issues and job title inconsistencies across Pipedrive and HubSpot.
Book a demo